New Real Estate Agent Checklist | Everything You Need for Your First 90 days in Real Estate
The first 90 days of a new real estate agent’s career are defining moments. During these months, your actions can create a steady flow of business for years to come or struggle.
One essential tool is a new real estate agent checklist. This list should involve specific actions, and the first step is to create a new Realtor business plan.
What Is a New Realtor Business Plan?
Experts recommend creating a written business plan to become successful in real estate. Inside this blueprint are five basic structures, and once you address these, you will have a platform to build from.
Mission Statement - This statement should be short and to the point. It can be one or two sentences and represent your core values. The declaration might center around helping friends and family or improving your community.
Analysis - You will want to take some time to jot down your traits. What are you good at, and what areas can you improve? Do you see opportunities all around you, or do you focus on eliminating threats? This information will be useful as you develop your business style.
Goals - As a new agent, it's good to set reasonable goals, but as you will learn, the processes are more important than the goals themselves. Start with a short-term goal. Aim to close at least one or two deals in your first 90 days.
Plan - A new Realtor business plan needs to have daily tasks, and many brokers will help you map these out and track them.
Time Frame - If you don’t know how, learn the art of time blocking. This valuable skill will enable you to have a routine, which ultimately leads to consistent sales.
Target Audience - All new agents need a starting point, and defining a target audience gives you something to begin with. Some people target groups, such as friends or teachers, or areas, like specific subdivisions.
Process - Successful agents use simple techniques, and many new real estate agent training programs will give you the tools necessary to create workable systems. One essential tool is a customer management platform. These digital or paper logbooks are a key component to a sustainable career.
Set Up Your Signature and Profile
One part of your new real estate agent checklist should include setting up your digital and voice signature. Change your voicemail, and make sure to include your full name. Let the caller know you will get back to them as soon as possible. Ask them to text you, but remember, not everyone is comfortable with texting and technology. Always communicate in the client's preferred method, and the way to do that is to ask them their preference.
When you first sign on with a broker, they may offer real estate agent resources, including a website and an email. Add your digital signature to the email system, and plug your contact information and photo on their web pages. Order some business cards. You might think these are old-school, but they are a communication tool, and through new real estate agent training programs, you can learn how to leverage this simple piece of paper.
Establish your accounts on big-box websites.
Zillow
Trulia
Realtor.com
Add your picture, contact details, and a short biography to these national platforms. You can put in your bio things like how long you have lived in the area, local knowledge, your education, awards you have earned, or note places you volunteer at.
What Is a Customer Management System?
A customer management system will allow you to create a process. Your job will be to develop and nurture this system. Inside these programs, you can establish daily tasks. You want to create a robust list of people. First, add the names and contact details of your family and friends.
Next, think about acquaintances, past colleagues, social media followers, and people you infrequently see, like your dental hygienist. Add all of these people in, and input whatever contact information you have for them, even if it is only an email or social media address.
Your goal is to notify as many people as possible about your new career. If you cannot call them, send them an email or letter, but calling is preferred. It might not be practical for you to phone your hygienist, but you can drop a postcard or letter with your business card enclosed in the mail to the office.
Input all of the traditional contact information you have on them and make some notes. These will come in handy when you touch base with them. Things you can document are:
Birthday, anniversary, and other special dates
Organizations they support or volunteer at
Spouse, kids, or pets names
Mutual friends you have
Occupation
You can use your contact system to remind you to send them a greeting card on their birthday and for other special events.
What Are Some Achievable Daily Targets New Real Estate Agents Can Reach For?
Your daily goal should be to contact five people and ask them if they have any real estate needs. When working with a new real estate agent checklist, this task should be at the top and flagged as a must-do.
You can accomplish this by using the people inside your management system. When possible, it should be the first thing you do every day, and to be successful in the first 90 days, you should not stop working until you have checked it off. This process does not have to be complicated. The best way to approach it is to make the process enjoyable.
Pull out all of your family and friends inside the management platform, and contact at least five of them every day. It is easy to speak with these people, and most of them may immediately gravitate towards you because you possess the first two conditions everyone looks for in a business partner.
An agent must meet three specific conditions before most people will work with them.
The person needs to feel like they know you.
They need to like you.
They need to trust you.
Your friends and family already know and like you, and many will trust you. Some of them may not completely trust you yet. It will be your job to show them you have the market knowledge and understand contracts and negotiations.
When making your five contacts a day, offer to email them new real estate tips to develop trust. After you have spoken with the person and offered your service, hang up and immediately schedule your next call with them inside your management system.
New real estate agent coaching can help you map out strategic callback dates and other methods for staying in touch that match your personality. For now, schedule another check-in chat 30 days out. In addition to calling people, you can have coffee. A new real estate agent coaching program can help you establish a daily routine.
How to Hold Your First Open House
Real estate agent resources include office personnel, lenders, escrow officers, and the Realtors working around you. Most new people do not have a house to hold open. Ask the other agents in your office if you can use one of their properties.
An open house is a tool that allows you to meet and engage with more people and add them to your database. Things you can do to ensure the event is a success and a lot of people attend are:
Prepare by studying the neighborhood market. Know what homes are for sale, pending, and what has recently sold in the area.
Find out what school district the property sits in.
Doorknock the neighborhood. Let the neighbors know when the event is, invite them to stop by, and leave them your card.
Invite all your social media followers to come.
Put up plenty of directional pointers, banners, and open house signs on the day of the event.
Bring a mortgage lender. They can help answer loan questions.
Follow up with everyone within 24 hours of the open house, put their contact information and notes in your database, and calendar a follow-up call.
The Benefits of a Strong Support System During the First 90 Days
An office may offer new real estate agent coaching or mentoring. These people can help you learn scripts and teach you how to navigate an escrow. Some of the scripts you can practice are:
How to explain to buyers the benefits of talking to a lender
What to say to someone who walks into your open house
What to talk about while you are showing a home
How to approach a for sale by owner
How to call an internet lead back
How to call on expired listings
A mentor can help you hit your goal of contacting five people a day. If there are areas that you are struggling with, you can work together to develop a new way to tackle the problem. Some people prefer to hold social gatherings or parties, while tech-savvy individuals may focus on capturing internet leads by offering new real estate tips.
A coach can help you build a business off of what you are already interested in. If you are a photographer, you can use that platform and market to sellers your unique skills and demonstrate how it could benefit them. If you like to work with numbers, use your math skills to create market analyses for buyers and sellers. You will be able to continually reach five people a day when you mix this goal with activities you enjoy.
Takeaway
When a new agent creates and follows a customized checklist, their work will show in 90 days or sooner. It takes some time because you first have to get the word out about your new career. Next, you start showing homes and marketing your new listings.
Before you know it, you will be in escrow, and not long after that, you will get to celebrate your first closing. From that point, you can produce a stream of income. The essential process is making five contacts a day, and you can do it with systems, training, and support.
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